CAMPAIGN READINESS AND MANAGEMENT
Successful capital, endowment, major gifts, and comprehensive campaigns are the most methodical, all-encompassing fundraising efforts your organization will ever undertake. Careful planning including a feasibility study, dynamic written materials, and highly organized implementation will ensure success. moss+ross can help assess the readiness of your organization and test the feasibility of your goal with likely donors. We will work with you to create a detailed plan, including for quiet and public phases, and help manage your campaign every step of the way.
moss+ross will design your customized campaign plan based on your fundraising strengths. This detailed written document outlines the structure and strategies of your campaign as well as campaign policies, budget, naming opportunities, and a master calendar. It includes recommendations for the formation of a strong campaign leadership structure, volunteer identification and recruitment, training opportunities, and job descriptions. Solicitation training is available so that your Board members and volunteers feel empowered and ready to share the vision with their assigned prospects.
Campaign readiness also includes building a viable prospect list. moss+ross can help you maximize and build your existing prospect pool, including offering database analysis to uncover those who should be the focus of your cultivation efforts for your campaign. Once you are campaign ready, moss+ross can partner with you to provide ongoing counsel as needed, including overall direction, specialized training, prospect strategy, and troubleshooting needed to implement and direct the campaign to completion. This will include guidance on quiet phase efforts, public launch, and celebration at the end.