How are you nurturing your donors?
When was the last time you sat down with your best donors, or potential donors, and invested your time and energy in them by listening to their ideas and truly matching their interests with the goals of your organization? Did you develop a meaningful plan to engage them fully? moss+ross has always emphasized that major gifts – "investments" – typically follow involvement and engagement. Here's an example from Susan Ross of how that can play out. A woman we know was interested in volunteering with an organization that addressed poverty issues. She approached one nonprofit that had a good reputation in the area, but found its particular approach was not a strong match for her. In a casual conversation she shared her experience with me, and I encouraged her to check out a nonprofit I had been supporting, and invited [...]