Our Role in the UNC Campaign

By Susan Ross. Our region of North Carolina is filled with top-rated colleges and universities, all of which set high bars for development excellence. Over the past eight years, moss+ross has worked on more than 20 engagements with UNC Chapel Hill and its various schools and programs.  We are particularly proud to be one of two named consulting partners for the $4.25 billion For All Kind campaign. Launched just over a year ago, the campaign has reached $2.3 billion in commitments. moss+ross clients have included some of the biggest efforts on campus: the $1 billion UNC Medicine campaign, a $500 million Rams Club campaign, $400 million for the Kenan-Flagler Business School, and a $300 million focus for UNC Global. We are also involved with schools and programs whose eight-figure goals present equally daunting challenges, such as the School of [...]

Preparing for a Campaign

Campaigns are exciting!  They provide an important opportunity to draw attention to your mission and programs, deepen engagement with current supporters, and build new relationships. Although the potential rewards are great, the thought of a campaign can be overwhelming. Everything will go better if you take time to develop a solid plan to achieve your goals. Clients often call us when the Board or CEO has suggested an ambitious goal, realizing that this is just step one of an important process to launch a campaign. Successful campaigns rely on assessing your current situation, developing a case statement, completing a feasibility study, analyzing your prospect pool, and establishing an informed goal. If a campaign is in your future, we recommend taking a few minutes to answer the questions below: 1. Is our house in order? Do we have a strategic plan? [...]

From the Front Lines

moss+ross helps clients plan and run campaigns of varying sizes and purposes, from under $1 million to $400 million. We asked two of our clients to talk about the benefits of working with us at various stages in their campaign planning and execution.  The Rams Club at UNC has a long history of great fundraising, but a big campaign creates the opportunity to look creatively at complex messaging and funding structures as well as develop strategic funding goals. Executive Director John Montgomery reached out to moss+ross for involvement at multiple levels, and had this to say in response to the following question: What did you find helpful about working with moss+ross on campaign readiness? “We have just finished our second campaign planning retreat with Mary, Susan and Kim and they have provided our organization with an excellent roadmap for [...]

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