Strategic Planning: An Art, Not a Science by Chuck Fyfe
For many years, organizations embarking on a strategic planning effort followed an organized, pre-set process that grew out of a desire to justify large capital expenditures to investors. Many books were written on the subject, and a generally accepted process was the norm. Plans were populated with such elements as vision and mission statements, competitive analyses, SWOT analysis, risk assessments, resources analyses, etc. And the plans were developed using similarly structured, replicable and defined processes. Chuck Fyfe, Senior Associate But in today’s world, and especially in the world of nonprofits, more attention must be paid to the specific needs of the organization in designing the process. Unlike in the business world, nonprofits do not have the same set of performance measures such as net income, earnings per share or return on investment. Often the goals are less tangible, [...]