social media

Curious about what the other guys are doing? How they are communicating with their supporters? What is most important to them? A recent report on nonprofit trends notes that, of the Communications Goals nonprofit companies set for each year, Donor Retention has jumped from 4th to 2nd place, while Acquiring New Donors fell from 1st place to 4th. Community Engagement came in as the most important goal. This shift in priorities shows a subtle emphasis on a more personal touch with donors and getting to know your donor base more intimately to increase effective communication. The Kivi 2015 Nonprofit Communications Trends Report, a survey of more than 1,500 nonprofit participants across North America, offers this information and much more, and is available to download through this link. You will see some interesting results and comparisons, some of which are highlighted [...]