Preparing for a Campaign
Campaigns are exciting! They provide an important opportunity to draw attention to your mission and programs, deepen engagement with current supporters, and build new relationships. Although the potential rewards are great, the thought of a campaign can be overwhelming. Everything will go better if you take time to develop a solid plan to achieve your goals. Clients often call us when the Board or CEO has suggested an ambitious goal, realizing that this is just step one of an important process to launch a campaign. Successful campaigns rely on assessing your current situation, developing a case statement, completing a feasibility study, analyzing your prospect pool, and establishing an informed goal. If a campaign is in your future, we recommend taking a few minutes to answer the questions below: 1. Is our house in order? Do we have a strategic plan? [...]