major donors

Fundraising is all about relationships.  Whether a donor makes a $25 gift to your cause or a philanthropist makes a $1 million gift, the relationship you established helped motivate the gift. As you prepare for a campaign, nothing is more important than to build and solidify your relationship with each major gift prospect. Consistent, intentional stewardship and engagement between your organization and the donor are core components of a solid relationship. Personal stewardship ensures that the donor has a positive giving experience and feeds back into the cultivation phase of the new fundraising cycle. A major gift donor who receives good stewardship is likely to become even more involved with your organization and give again when asked. Major gift donors must receive regular, targeted communication and be aware of your social media channels so they are informed about your work. [...]