Four tips for building a fundraising plan.
By Mary Moss, Founding Partner. “I just want to stay the same”…said no nonprofit leader ever. I have never worked with a nonprofit leader who said, “We just want to stay the same. Can you help us do that?” Every nonprofit leader I have known in this business is here because of their passion to want to be better, improve, serve, and engage more people. It’s who we are. The issue is HOW to improve. That is when moss+ross gets the call to help. Progress is measured on a three-legged stool that has withstood the test of time: annual, capital, and planned development programs. All three should be front and center and tracked annually. The most important program is the unrestricted annual fund. Leaders need money to operate, period. Capital campaigns catapult an organization’s mission and programs [...]