Here are seven key components of a campaign plan: Objectives – What you typically want out of a campaign are objectives like the following: to raise a specific financial goal; to broaden awareness of your organization’s mission and impact; to develop the organization’s prospect base by attracting new donors and strengthening current donors’ support; and, ultimately, to complement and strengthen your annual operating/programmatic fundraising efforts. The Case for Support – Consider your audience, timing, content, and channels when communicating your organization’s urgent and compelling needs. You will use this messaging verbally and in written materials. Leadership Structure – Actively engaged staff and volunteers are essential! The plan should define structure and roles for everyone who will be directly involved, including administrators, development officers, board members and other campaign volunteers. Prospect Review – You must take a hard look at your [...]
When we started moss+ross in 2009, we made a strategic decision to define the Triangle and surrounding region as our service area. As we thought about our ideal nonprofit clients and the difference we wanted to make, staying local made the most sense. On November 28, many of us will shop at our favorite local stores in support of Small Business Saturday. As one of these businesses, albeit without a storefront, moss+ross is grateful to you, our clients, for shopping locally for the best nonprofit strategic planning and development counsel. We couldn’t be happier with the result of our local focus. To date, we have partnered with 106 clients, many of whom have hired us multiple times. Our clients enrich the fabric of our community, and we are grateful for our partnership with you!