Do you have a campaign plan? by Brooke Jenkins
Here are seven key components of a campaign plan: Objectives – What you typically want out of a campaign are objectives like the following: to raise a specific financial goal; to broaden awareness of your organization’s mission and impact; to develop the organization’s prospect base by attracting new donors and strengthening current donors’ support; and, ultimately, to complement and strengthen your annual operating/programmatic fundraising efforts. The Case for Support – Consider your audience, timing, content, and channels when communicating your organization’s urgent and compelling needs. You will use this messaging verbally and in written materials. Leadership Structure – Actively engaged staff and volunteers are essential! The plan should define structure and roles for everyone who will be directly involved, including administrators, development officers, board members and other campaign volunteers. Prospect Review – You must take a hard look at your [...]
