Respect the Power of December

By Mary Moss. Beginning in late November, the temptation is to concede December as too busy and intrusive for fundraising.  We sometimes become tentative; we project what may not be true:  that December is a bad time to ask because we are invading personal space. In fact, in my experience, the opposite is true.  Strong Decembers became a marker of my career. Having worked in development for 37 years, I am very familiar with the pros and cons of this season as it relates to fundraising. This off-schedule, nonworking time is in fact better for many families.  People are less rushed and have time to be thoughtful about what is important to them, including their giving. As a general rule, I worked very hard leading up to the holidays and then again soon after they ended. I never [...]