To Keep Your Donors, Keep It Clean!
By LisaCaitlin Perri. Database clean-up will help retain your nonprofit’s donors by equipping you with the tools to get those second- and third-time donations through the door. 1. Identify the top 25-50-100 individual donors and prospects, and make sure you have accurate email addresses and phone numbers on their records. 2. Generate the following lists for your development staff, executive director, and board to review. Then, make notes in the database about who is connected to whom so you can improve solicitation assignments for large gifts and maximize stewardship actions like appeal follow-up and thank yous. a. New donors above a certain giving amount b. Top donors from the previous year (LYBUNT, or Last Year But Unfortunately Not This Year) c. Top, lapsed donors going back no further than 3-5 years, considering that the average “recapture” rate of lapsed donors [...]