Do you have a campaign plan? by Brooke Jenkins

Here are seven key components of a campaign plan: Objectives – What you typically want out of a campaign are objectives like the following:  to raise a specific financial goal; to broaden awareness of your organization’s mission and impact; to develop the organization’s prospect base by attracting new donors and strengthening current donors’ support; and, ultimately, to complement and strengthen your annual operating/programmatic fundraising efforts. The Case for Support – Consider your audience, timing, content, and channels when communicating your organization’s urgent and compelling needs. You will use this messaging verbally and in written materials. Leadership Structure – Actively engaged staff and volunteers are essential! The plan should define structure and roles for everyone who will be directly involved, including administrators, development officers, board members and other campaign volunteers. Prospect Review – You must take a hard look at your [...]

2020-02-21T17:57:16-05:00October 27th, 2016|All Posts, Campaign Counsel, Team Expertise|

Do you need a case statement? by Jeanne Murray

Whether it is quick-printed or a beautiful glossy piece, you need to make a solid case to your audience. The most important reason to have a case statement is to help donors understand how they can make a difference by participating in your campaign. The case statement describes the need and the opportunity, and answers the question, "why now?". It assures donors you have thought through specific program goals and financial considerations, and describes the vision for a better future when you reach the campaign goal together. moss+ross Associate Jeanne Murray A recent client example is Durham Nativity School's “Building the Dream” Campaign, which helped renovate a wonderful building gifted to this school for 5th-8th grade boys. The case described a campaign vision of “classrooms equipped for the needs of young men, stability in our community, and investment [...]

Go to Top