campaign preparation - moss + ross

Are your major donors ready? by Elizabeth Hopkins

Fundraising is all about relationships. Whether a donor makes a $25 gift to your cause or a philanthropist makes a $1 million gift, the relationship you established helped motivate the gift. As you prepare for a campaign, nothing is more important than to build and solidify your relationship with each major gift prospect. Consistent, intentional stewardship and engagement between your organization and the donor are core components of a solid relationship. Personal stewardship ensures that the donor has a positive giving experience and feeds back into the cultivation phase of the new fundraising cycle. A major gift donor who receives good stewardship is likely to become even more involved with your organization and give again when asked. Major gift donors must receive regular, targeted communication and be aware of your social media channels so they are informed about your work. [...]

Preparing for a Campaign

Campaigns are exciting! They provide an important opportunity to draw attention to your mission and programs, deepen engagement with current supporters, and build new relationships. Although the potential rewards are great, the thought of a campaign can be overwhelming. Everything will go better if you take time to develop a solid plan to achieve your goals. Clients often call us when the Board or CEO has suggested an ambitious goal, realizing that this is just step one of an important process to launch a campaign. Successful campaigns rely on assessing your current situation, developing a case statement, completing a feasibility study, analyzing your prospect pool, and establishing an informed goal. If a campaign is in your future, we recommend taking a few minutes to answer the questions below: 1. Is our house in order? Do we have a strategic plan? [...]