campaign management

Expert Extra Hands

By Lizzy Mottern, Senior Associate. m+r interim solutions can fill gaps to make everyone’s life a little easier – especially during fundraising campaigns. Affiliate contractor Deborah Thompson has been working as a member of the North Carolina School of Science and Math development team to support their $50 million capital campaign. “Each member of the NCSSM team already has a very full workload,” says Deborah. “One of the most beneficial parts of my role is that the team knows they can rely on me to drive many of the moving parts and pieces of the campaign.” Deborah adds extra value by partnering with the moss+ross consulting team that was already on the project. The moss+ross counsel team develops strategy and focuses on long-term planning, and Deborah, the affiliate contractor on the ground, helps execute the plan. During [...]

2021-03-19T18:38:20-04:00March 19th, 2021|All Posts, Staffing, Team Expertise|

Making the Most of the Midpoint

By Jeanne Murray. In the fundraising world, beginnings and endings are cause for celebration: from kickoffs and launches, to end-of-year campaigns and recognition ceremonies. Yet significant work must also happen in the middle – whether that’s in mid-fiscal year, or in mid-campaign, as many of our clients are experiencing now. Beware of just muddling through the middle! Take proactive steps that will inspire energy and passion among your volunteers, staff, board, and donors. Rekindle that burst of energy you felt at the outset of your year or campaign with these tips. Six tips for midpoint action: Take stock. For an annual fund campaign, examine annual giving trends, and follow up with specific donors whose gifts traditionally came in during the first half of the year but aren't in yet. For a capital campaign, go back to your campaign [...]

2020-02-28T17:58:25-05:00February 27th, 2019|All Posts, Campaign Counsel, Fundraising Counsel, Team Expertise|

Double Digits

By Susan Ross. Mary and I are thrilled that moss+ross is celebrating its 10th anniversary this month, and we just have to take a few minutes to reminisce about the journey. Over 10 years we have helped build shelters, schools, cathedrals, synagogues and museums; stabilized reserve funds and helped nonprofits merge; conducted assessments and written strategic plans; launched new initiatives and helped others reboot; managed dozens and dozens of searches and placed many interim staff members along the way.  We have worked on campaigns from $600,000 to $4.2 billion, and we still get excited when our clients get a big gift or cut a ribbon or hit their goals. moss+ross grew out of a shared vision to strengthen the capacity of our nonprofit community. We felt we could make a difference in this region with an expanded use [...]

2020-02-28T18:05:48-05:00January 9th, 2019|All Posts, From The Partners, Team Updates|

Preparing for a Campaign

Campaigns are exciting!  They provide an important opportunity to draw attention to your mission and programs, deepen engagement with current supporters, and build new relationships. Although the potential rewards are great, the thought of a campaign can be overwhelming. Everything will go better if you take time to develop a solid plan to achieve your goals. Clients often call us when the Board or CEO has suggested an ambitious goal, realizing that this is just step one of an important process to launch a campaign. Successful campaigns rely on assessing your current situation, developing a case statement, completing a feasibility study, analyzing your prospect pool, and establishing an informed goal. If a campaign is in your future, we recommend taking a few minutes to answer the questions below: 1. Is our house in order? Do we have a strategic plan? [...]

From the Front Lines

moss+ross helps clients plan and run campaigns of varying sizes and purposes, from under $1 million to $400 million. We asked two of our clients to talk about the benefits of working with us at various stages in their campaign planning and execution.  The Rams Club at UNC has a long history of great fundraising, but a big campaign creates the opportunity to look creatively at complex messaging and funding structures as well as develop strategic funding goals. Executive Director John Montgomery reached out to moss+ross for involvement at multiple levels, and had this to say in response to the following question: What did you find helpful about working with moss+ross on campaign readiness? “We have just finished our second campaign planning retreat with Mary, Susan and Kim and they have provided our organization with an excellent roadmap for [...]

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