Annual Planning: The Importance of Creating an Annual Development Plan by Kim Glenn
“If you don’t know where you are going, you’ll end up someplace else.” Wise words from Yogi Berra that remind us good planning is essential to success on many levels, and in the case of fundraising, can be critical to your organization’s long-term sustainability. Why? Because good development planning will not only help sustain your mission, but it's also a proven tool for growing and transforming your organization. Kim Glenn, Senior Associate Development planning starts with an understanding of where your organization wants to go and setting annual fundraising goals that will help get you there. Adding stretch goals that go above and beyond your annual funding needs is important, especially when your Executive Director or Board has plans to expand the organization’s impact. If you’ve ever heard discussion about the need to increase the number of clients served, [...]