annual fundraising

Four tips for building a fundraising plan.

By Mary Moss, Founding Partner. “I just want to stay the same”…said no nonprofit leader ever. I have never worked with a nonprofit leader who said, “We just want to stay the same. Can you help us do that?” Every nonprofit leader I have known in this business is here because of their passion to want to be better, improve, serve, and engage more people. It’s who we are. The issue is HOW to improve. That is when moss+ross gets the call to help. Progress is measured on a three-legged stool that has withstood the test of time: annual, capital, and planned development programs. All three should be front and center and tracked annually. The most important program is the unrestricted annual fund. Leaders need money to operate, period. Capital campaigns catapult an organization’s mission and programs [...]

Five Ways to Become a More Effective Major Gifts Officer

By Elizabeth Hopkins.  For many major gift officers, summer is the opportunity to take stock of the success and challenges of the previous fiscal year and make resolutions for the new year. The most successful gift officers embrace prospect planning to ensure they are getting out of the office to find, cultivate and solicit the best prospects. If you are at your desk more than you are out, you are missing opportunities. Meetings, database entry deadlines, reports, and proposal writing can tie you down to your desk, preventing you from your primary responsibility of engaging prospects and donors in major gift conversations. Here are five suggestions to help you focus your work to become a more efficient, effective, and productive major gifts officer. 1. Create a personal annual development plan that includes both fiscal-year fundraising goals and engagement goals. Include [...]

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