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UNC campaign for carolina

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UNC $5.1B Campaign for Carolina

The Campaign for Carolina raised more than $5B for students, faculty, research, and patient care at UNC Chapel Hill. Well before the 2017 launch, moss+ross worked with UNC fundraising teams on goal setting and campaign readiness. By the end of the campaign in 2022, we had provided fundraising counsel to 21 schools and units as they achieved and surpassed their goals. Services included campaign planning, prospect strategies, case statements, and interim staffing. As UNC staff roles shifted over the course of the multi-year campaign, we also provided organizational assessments, development training, and strategic planning. Carolina is one of just 16 U.S. universities (and one of six public universities) to surpass $5 billion in a completed campaign.

“moss+ross has delivered on its promise to provide tailored strategic counsel to many of our schools and units. Their deep bench of talented associates has helped us with campaign strategy and fundraising plans, strategic planning, and interim staffing. Mary and Susan have a deep understanding of our university and minds that are helping us achieve our vision.”
David Routh, (retired) Vice Chancellor for University Development, UNC-Chapel Hill

“moss+ross raised our sights and challenged our fundraisers to think differently and embrace ambitious goals. This is exactly what our organization needed in order to be successful and achieve our goals in the campaign.”
John Montgomery, Executive Director, The Rams Club, UNC-Chapel Hill

“For the past 10 years, moss+ross has been providing strategic counsel and tailored services ranging from board presentations and retreats, physician training, executive search, and most recently, organizational and staff assessments as part of the Campaign for Carolina. With their expert guidance, we tightened our processes and repositioned our staffing which helped our team raise $1.4B toward our $1B goal.”
Leslie Nelson-Bernier, President, UNC Health Foundation

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