Development Assessment

A UNC foundation asked moss+ross to conduct a Development Assessment as the organization approached the midpoint of a large campaign. Our thorough process examined perception and awareness of mission and programs; leadership, including strengths and weaknesses related to fundraising; fundraising programs and practices, including donor engagement and an in-depth analysis of funding sources; and staffing considerations, as they relate to fundraising. The end result was an organizational structure more tightly aligned with fundraising goals, and a more efficient reporting system that leveraged existing data.