Strengthening Our Nonprofit Community

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Messaging

Cultivate Gratitude Throughout the Year

By Anna White Hosea. Gratitude and philanthropy go hand in hand. As we enter this season of giving and giving back, many nonprofits are thinking about Giving Tuesday campaigns. Now a firmly entrenched part of the shopping and spending days that follow Thanksgiving, Giving Tuesday on November 28 provides nonprofits with a messaging opportunity not to be missed. Donors and community members are primed to respond to messages asking for support on that day. But what about the rest of the year? Successful nonprofits cultivate gratitude year-round, not just as the holidays approach. Our clients’ mission-focused work requires patience and long-term planning. Through strategic planning, annual fundraising, and capital projects, our clients envision the future while mapping a clear pathway to get there. Nurturing a spirit of gratitude among donors, staff, and volunteers helps animate the work [...]

2023-11-14T10:50:12-05:00November 14th, 2023|All Posts, Fundraising Counsel, Highlights from the Latest Newsletter, Messaging, Team Expertise|
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Planning For Legacy

By Wes Brown, Senior Associate. August is National Make-a-Will Month—a timely reminder to the nearly 67% of American adults who do not have a legal will in place. Wills and other estate planning documents such as health care power of attorney are on the to-do list, but many people simply don’t get around to the review, reflection, division, and designation of cash, property, and other assets accumulated over a lifetime. At death there are heirs by default of course. But responsible stewardship—the ultimate sharing of our resources with people and causes we care deeply about—requires plans, decisions, and documents. Philanthropic giving is often part of an estate plan and can be a tax-wise strategy to leave a legacy beyond one's lifetime. I have known many families who have felt gratification knowing the impact of their gift will [...]

2023-08-28T17:32:24-04:00August 28th, 2023|All Posts, Fundraising Counsel, Highlights from the Latest Newsletter, Messaging, Team Expertise|
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Keep Doing The Work.

By moss+ross Team. moss+ross approaches each client engagement as an opportunity to ask: are we doing the work that recognizes diversity and builds inclusivity and equity? What does this look like in our day-to-day work, in our strategic visioning, and in our reflections on current events as well as history? We only get better as we work together – and keep doing the work. Our clients are doing the work, day in and day out. The moss+ross team works alongside our clients, learning from one another, guiding strategy based on our experiences, and understanding what it means to be accountable. We support our clients as they do the work, including these examples: Many nonprofits are lifting up Black History in ways that are authentic to their missions, including the Durham Sports Commission and UNC Athletics which are [...]

2023-02-21T12:59:00-05:00February 21st, 2023|All Posts, Client Highlights, Highlights from the Latest Newsletter, Messaging, Team Expertise|
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Building Capacity for the Future

By Kim Glenn, President. Over the last 13 years, moss+ross has had the privilege of working with 220 central North Carolina nonprofits to help them deliver on their missions. We partner with board and staff members alike to evaluate fundraising capacity, operational efficiency, and program impact, and help them develop plans that will enable them to thrive. The National Council of Nonprofits says it well: “Capacity building is not just about the capacity of a nonprofit today — it’s about the nonprofit’s ability to deliver its mission effectively now, and in the future.” When clients engage us to help them build capacity, we approach each situation as a unique opportunity to refocus on mission and find new ways to grow. We start by listening to key stakeholders, inside and outside of the nonprofit, who can help answer [...]

2022-01-25T09:32:39-05:00January 25th, 2022|All Posts, Campaign Counsel, From The Partners, Fundraising Counsel, Highlights from the Latest Newsletter, Messaging, Strategic Planning|
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m+r interim solutions: Temporary Help to Set the Tone

By Anne Wein, Associate. Does your nonprofit need help meeting communications goals and telling your story? m+r interim solutions matches highly skilled professionals with your temporary staffing needs. Communications and marketing professionals can support your goals for: - Year-long plans for communications and marketing deliverables - Development and production of collateral such as annual reports, mailings, newsletters and brochures - Strategies and execution for digital outreach in web and social media How it works: m+r interim solutions develops the scope of work and contract with the client, manages the client relationship, and provides support to the affiliate contractor. Affiliates are guided by moss+ross best practices and understand our expectations to deliver high-value service. Much of this work can be done remotely, and we work with nonprofits in the Triangle area and beyond. Virtual check-ins and meetings will maximize efficiency [...]

2021-07-26T21:00:19-04:00January 19th, 2021|All Posts, Campaign Counsel, Messaging, Staffing, Team Expertise|
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Messaging in Today’s World

By Susan Ross. We’ve shared one piece of advice consistently since the pandemic started: Stay in touch with your donors and key volunteers. Mary called it Extreme Stewardship in a recent newsletter, and we know many of you are working hard to do this. The moss+ross team has had many great conversations with clients over the last few weeks, all of whom want to communicate but are sensitive to the need to get the message “right.” These nonprofits fall into three basic groups: Front-Line Providers:  Nonprofits that provide food, shelter, health care and education are clearly needed more than ever. The strain on your budgets is very real because of increased demand, and you are working long hours. You must make time to share your message, and you can ask colleagues, volunteers and partner organizations to help [...]

2020-04-01T20:05:25-04:00April 1st, 2020|All Posts, From The Partners, Messaging, Special Topics|
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