Messaging

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Building Capacity for the Future

By Kim Glenn, President. Over the last 13 years, moss+ross has had the privilege of working with 220 central North Carolina nonprofits to help them deliver on their missions. We partner with board and staff members alike to evaluate fundraising capacity, operational efficiency, and program impact, and help them develop plans that will enable them to thrive. The National Council of Nonprofits says it well: “Capacity building is not just about the capacity of a nonprofit today — it’s about the nonprofit’s ability to deliver its mission effectively now, and in the future.” When clients engage us to help them build capacity, we approach each situation as a unique opportunity to refocus on mission and find new ways to grow. We start by listening to key stakeholders, inside and outside of the nonprofit, who can help answer [...]

m+r interim solutions: Temporary Help to Set the Tone

By Anne Wein, Associate. Does your nonprofit need help meeting communications goals and telling your story? m+r interim solutions matches highly skilled professionals with your temporary staffing needs. Communications and marketing professionals can support your goals for: - Year-long plans for communications and marketing deliverables - Development and production of collateral such as annual reports, mailings, newsletters and brochures - Strategies and execution for digital outreach in web and social media How it works: m+r interim solutions develops the scope of work and contract with the client, manages the client relationship, and provides support to the affiliate contractor. Affiliates are guided by moss+ross best practices and understand our expectations to deliver high-value service. Much of this work can be done remotely, and we work with nonprofits in the Triangle area and beyond. Virtual check-ins and meetings will maximize efficiency [...]

Messaging in Today’s World

By Susan Ross. We’ve shared one piece of advice consistently since the pandemic started: Stay in touch with your donors and key volunteers. Mary called it Extreme Stewardship in a recent newsletter, and we know many of you are working hard to do this. The moss+ross team has had many great conversations with clients over the last few weeks, all of whom want to communicate but are sensitive to the need to get the message “right.” These nonprofits fall into three basic groups: Front-Line Providers:  Nonprofits that provide food, shelter, health care and education are clearly needed more than ever. The strain on your budgets is very real because of increased demand, and you are working long hours. You must make time to share your message, and you can ask colleagues, volunteers and partner organizations to help [...]

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