Capital Campaigns in the COVID-19 Era

By Mary Moss First, how are you today? At moss+ross, work continues not just on campaigns, but also on strategic plans, organizational assessments, interim staffing, annual funds, and searches. We are busy helping our clients meet their missions in the COVID-19 era. Being in a capital campaign now can be daunting, and we are hearing four questions from clients: What CAN we do now? What CAN'T we do now? What SHOULD we do? HOW do we do it? For starters, we have been asked, “Should we shut down the campaign?” Whether you are at the beginning, middle, or end of a campaign, find a way to keep it going at whatever pace you can.   Optimism is the order of the day. Your goals are still mission critical and in some cases more urgent in the COVID-19 era. [...]