Campaign Counsel

Home|Campaign Counsel

The Room Where It Happens

By Mary Moss. If you’ve seen Hamilton, you know that the “Room Where it Happens” means more than just clever lyrics and melody. History is made by having the right people in the room, people whose actions and commitment will change everything. Alexander Hamilton was in the room, and as they say, the rest is history. Who is in your room? As staff, do you have the right people in your room? As board or committee members, do you have the right volunteers in your room? This past month has been an extraordinary one for some moss+ross clients. To name only a few:  * SECU Family House and Oak City Cares celebrated successful campaign conclusions * Healing Transitions and Durham Tech met huge milestones in their campaigns * Voices Together hired a Director of Development and Eno [...]

The Extraordinary Importance of Ordinary Donors

By Susan Ross. All donors, large and small, play an important role in charitable giving, yet recent data show that about half of US families today are not giving at all, and those that do are giving less than they did 15 years ago. Research from the Lilly School of Philanthropy at Indiana University shows that this is true across the board, among all organizations. The good news is that most nonprofit organizations are meeting fundraising goals, thanks to larger gifts from fewer donors. Pursuing the extraordinary opportunity means focusing on major gifts. But what about the “ordinary” – the small or medium-sized gift? The stakes are high: nonprofit independence and sustainability may be jeopardized when a few very generous, very wealthy donors have all the voice and clout. Such donors usually do not want all that responsibility [...]

How Much Can You Do in an Hour?

By Mary Moss. It turns out, a lot! Have you ever been in a meeting and caught yourself yawning without opening your mouth where your nostrils expand, and you pray no one is watching? This is a dead give-away that the meeting has gone on too long. I am a keen observer of how different leaders run meetings. Some people process aloud, some don’t say a word, and some insist that everyone say something.  Some prefer to set a time limit; others intentionally do not. Some prepare ahead of time and follow an agenda; others cannot be constrained to an agenda. I have become a huge proponent of the one-hour meeting. Strong meeting management values other people’s time. For example, my Rotary runs a tight ship – meetings are one hour, although people can come earlier to eat [...]

Making the Most of the Midpoint

By Jeanne Murray. In the fundraising world, beginnings and endings are cause for celebration: from kickoffs and launches, to end-of-year campaigns and recognition ceremonies. Yet significant work must also happen in the middle – whether that’s in mid-fiscal year, or in mid-campaign, as many of our clients are experiencing now. Beware of just muddling through the middle! Take proactive steps that will inspire energy and passion among your volunteers, staff, board, and donors. Rekindle that burst of energy you felt at the outset of your year or campaign with these tips. Six tips for midpoint action: Take stock. For an annual fund campaign, examine annual giving trends, and follow up with specific donors whose gifts traditionally came in during the first half of the year but aren't in yet. For a capital campaign, go back to your campaign [...]

2020-02-28T17:58:25+00:00February 27th, 2019|All Posts, Campaign Counsel, Fundraising Counsel, Team Expertise|

Our Role in the UNC Campaign

By Susan Ross. Our region of North Carolina is filled with top-rated colleges and universities, all of which set high bars for development excellence. Over the past eight years, moss+ross has worked on more than 20 engagements with UNC Chapel Hill and its various schools and programs.  We are particularly proud to be one of two named consulting partners for the $4.25 billion For All Kind campaign. Launched just over a year ago, the campaign has reached $2.3 billion in commitments. moss+ross clients have included some of the biggest efforts on campus: the $1 billion UNC Medicine campaign, a $500 million Rams Club campaign, $400 million for the Kenan-Flagler Business School, and a $300 million focus for UNC Global. We are also involved with schools and programs whose eight-figure goals present equally daunting challenges, such as the School of [...]

Staying True to Campaign Timelines

By Brooke Jenkins. One key question in campaign planning is: “What is the timeline for meeting goal?” There is no one-size-fits-all answer to this question. Campaigns with goals of less than $1 million can require as much time as multi-million dollar efforts, depending on an organization’s prospect pool and available staff and volunteer leadership. Still most campaigns entail three key phases:       The Readiness Phase is a critical period that helps an organization define its strategic objectives and what will be needed to accomplish these objectives through a campaign. This phase often begins with organization-wide strategic planning and assessing the fundraising program’s capacity for campaign success (a.k.a. feasibility study). If deemed ready for a campaign, then it is time to: recruit staff and volunteer leadership who will help with campaign planning and solicitations, identify your most [...]

2020-02-28T18:21:07+00:00October 30th, 2018|All Posts, Campaign Counsel, Team Expertise|

m+r interim solutions: Personnel Services for Nonprofits

By Lizzy Mottern and LisaCaitlin Perri. Triangle-area nonprofits that need hands-on professional help with leadership, fundraising, grant writing, communications, database support, and more can now call on moss+ross for interim personnel services.Our new service, m+r interim solutions, provides our clients with talented professionals on cost-effective, short-term contracts to:Fill gaps due to planned and unplanned personnel absencesSupport temporary project needs, orAssist during peak workloadsmoss+ross affiliate contractors are highly qualified, experienced nonprofit professionals who work as interim members of a client’s staff.  moss+ross develops the scope of work and contract with the client, manages the client relationship, and provides oversight to the affiliate’s work. Affiliates are guided by moss+ross best practices and understand moss+ross expectations for delivering high-value service to clients.m+r interim solutions roles include:Executive DirectorDirector of DevelopmentGift OfficerDevelopment AssociateDatabase/Data ProcessingGrant WriterCommunications/MarketingEvents Coordinatormoss+ross understand the needs, opportunities, and challenges of area [...]

Expanded Focus on Faith Communities

By Susan Ross. Listening to the inspiring words of the Most Reverend Michael Curry on Saturday at the Royal Wedding reminded the world (or at least the two billion of us who watched) that there is power in love to help, heal, lift up, liberate, and show us the way to live. At moss+ross, we believe the work we do with our nonprofit partners helps to extend this power of love to neighbors throughout our communities. During the past decade, Mary and I have grown the firm to include 18 associates, enabling us to respond rapidly and effectively to our partners. To our original core business of campaign management and fundraising counsel, we have added capacity in executive search, strategic planning, data management, research, and other important areas. Today we announce an expanded focus on faith communities, knowing [...]

Fundraising and Faith Communities

By Wes Brown. Faith institutions require financial support for leadership, facilities, education, and mission outreach. Yet, many congregants insist that their giving is “between me and God,” and often the pastor or other spiritual leader does not know who gives how much—a very different situation from that of most nonprofits or educational institutions. Fundraising is necessary but often uncomfortable and difficult. Most non-profits employ staff specifically to manage fundraising efforts, but this is generally not the case for faith communities. While faith leaders know and love their people well, they are seldom experienced in managing campaigns, addressing family financial matters or discussing planned giving options. Members enlisted as campaign volunteers are reluctant, without good training, to approach fellow congregants about generous giving for fear of crossing personal boundaries. And there can be incorrect or inflated assumptions about the [...]

Who Are Your People? Find out in eight easy steps.

By Mary Moss. When growing up, this was one of the most often heard questions coming from the generations above.  I can remember not having a good answer for it.  I didn’t have “people” that I thought were description-worthy.  Frankly, I had no idea who “my people” were:  they were just a sister, grandparents and some distant cousins, so why did people keep asking me “who were my people”?  A few times I answered “Criminals who came over from Ireland” to much laughter.  As it turns out, once I got older and more comfortable with this question, I realized that those asking just wanted to know more about me; the question was not meant to be intrusive but a friendly colloquialism that invited conversation and connection.  In a nostalgic moment now and then, I wish I knew my [...]

Go to Top