Cultivate Gratitude Throughout the Year
By Anna White Hosea. Gratitude and philanthropy go hand in hand. As we enter this season of giving and giving back, many nonprofits are thinking about Giving Tuesday campaigns. Now a firmly entrenched part of the shopping and spending days that follow Thanksgiving, Giving Tuesday on November 28 provides nonprofits with a messaging opportunity not to be missed. Donors and community members are primed to respond to messages asking for support on that day. But what about the rest of the year? Successful nonprofits cultivate gratitude year-round, not just as the holidays approach. Our clients’ mission-focused work requires patience and long-term planning. Through strategic planning, annual fundraising, and capital projects, our clients envision the future while mapping a clear pathway to get there. Nurturing a spirit of gratitude among donors, staff, and volunteers helps animate the work [...]