Building Pathways for Women to Thrive

Mar 19, 2024 | All Posts, From The Partners, Highlights from the Latest Newsletter

By Kathryn Williams, Partner.

March is Women’s History Month, an annual celebration of women’s contributions to history, culture and society. The National Women’s History Alliance has designated this year’s theme “Women Who Advocate for Equity, Diversity and Inclusion,” and as a women-owned firm, moss+ross is proud to support the innovative ways that our clients are advocating for women in our community.

Over the past year, Southeast Raleigh Promise, Compass Center for Women and Families, Urban Ministries of Raleigh, SAFEchild, Oak City Cares, Alliance Medical Ministry, The Green Chair Project, InterAct, Habitat for Humanity (of Wake, Durham, and Orange Counties), and the Women’s White Collar Defense Association are just a few of our clients listening to women express their needs and responding through collaborative partnerships and targeted programs.

One client taking a courageous step to fill an unmet need for women in our community is Healing Transitions (HT). Recognizing that there are few options for affordable living situations that specifically support women in recovery, HT is adding rental housing on its Women’s Campus to help address some of the unique challenges that women in recovery face. The bold and innovative goal of the FORward TogetHER Campaign is to provide on-site housing and new programs and partnerships that will strengthen families and increase employment opportunities. Affordable rents will also help HT alumnae build savings to support their independent, productive lives in recovery.

Prior to helping launch the campaign, moss+ross helped HT refine the campaign goals, priorities, and messaging through a feasibility study. We recommend this process to clients considering a major capital campaign, especially if the project is new and will require significant community engagement beyond the existing donor base. The comprehensive feasibility study report is an extensive guidebook for campaign readiness and offers recommendations for campaign organization and infrastructure, leadership, donor engagement and readiness, campaign messaging, and phasing. We welcome the opportunity to assist you with this important planning and evaluation process if your organization is considering a capital campaign.

During Women’s History Month – and every month – we appreciate the generosity, service, leadership, and passion of those working to create opportunities for women and girls.