Faced with an historic building in need of crucial maintenance, Duke Memorial United Methodist Church followed our favorite piece of advice when it used its strategic plan as the foundation for campaign planning. In launching a needs-based campaign, the first step was hiring moss+ross to conduct a feasibility study to understand how best to approach the maintenance needs and other possible campaign elements.
moss+ross Associate Erica Hill
Through personal interviews and online surveys, moss+ross was able to vet proposed campaign priorities and get a clear picture of what the congregation wanted to fund and how much could be raised. Armed with this data, the organization’s staff and volunteer leaders were able to move forward with a campaign knowing that the priorities and goal were the right ones.
